This Privacy Policy explains how URETC LLC (“URETC,” “we,” “us,” or “our”) collects, uses, and shares information when you use the URETC website at uretc.com and urecloud.com, our mobile application, and related services (the “Service”). URETC LLC is a Utah limited liability company and a subsidiary of Lomond Peak Heritage, LLC (lph.group); see Section 5. By using the Service you agree to this Policy. If you do not agree, do not use the Service.
1. Who this Policy covers
The Service is used by real estate agents and the clients and collaborators they invite. If an agent invited you, that agent is generally the party that decides what information about you is entered into the Service; we process that information on their behalf as well as for our own operational purposes described below.
Some agents or brokerages offer the Service under their own name and colors (“white-label” builds). Those builds are still operated by URETC LLC, and this Policy applies to them.
2. Information we collect
Information you provide
- Account details — name, email, phone, password, and (for agents) license number and brokerage.
- Transaction & property data — property addresses, parties, dates, financial figures, tasks, notes, and messages.
- Documents — files you upload to a transaction (see the important limits in Section 9).
- E-signatures — your drawn signature image and a signing audit trail (timestamp, IP address, and the consent you agreed to).
- Payment information — handled by our payment processor (Stripe). We do not store full card numbers.
Information collected automatically
- Device and usage data (IP address, browser/app type, pages viewed, timestamps).
- Cookies and similar technologies — see our Cookie Policy.
- If you enable them on the mobile app: push-notification device tokens, and (only with your permission) camera and calendar access.
We do not ask for, and you should not enter, information about anyone’s race, color, religion, sex, sexual orientation, gender identity, national origin, familial status, or disability. See our Fair Housing Information page.
3. How we use information
- To provide, operate, secure, and improve the Service.
- To authenticate you, including two-factor authentication and magic-link sign-in.
- To send transactional messages (invitations, reminders, notifications) by email and, where enabled, SMS/messaging and push.
- To process subscriptions and payments.
- To detect, prevent, and respond to fraud, abuse, and security incidents.
- To comply with legal obligations and enforce our Terms.
Where required by law (e.g., the GDPR), we rely on these legal bases: performance of a contract, our legitimate interests in operating the Service, your consent (which you may withdraw), and compliance with legal obligations.
4. How we share information
We do not sell your personal information. We share it only:
- Within your transaction — with the agent, clients, and collaborators on that transaction, according to the visibility settings.
- With service providers (sub-processors) that help us run the Service, under contract and limited to what they need:
- Hosting & database — Vercel (web application) and a managed PostgreSQL provider
- File storage & encryption — Amazon Web Services (S3, KMS)
- Payments — Stripe
- Email — Resend
- SMS / messaging — Twilio
- Push notifications — Google Firebase Cloud Messaging
- Property records lookup — a public-records data provider (such as ATTOM, Estated, or Regrid), only when an agent uses the address auto-fill feature
- Within our corporate family — with our parent company and affiliates for group administration (accounting, tax, legal, insurance, security, and shared IT), under this Policy. See Section 5.
- For legal reasons — to comply with law, respond to lawful requests, or protect rights, safety, and security.
- In a business transfer — in connection with a merger, acquisition, or sale of assets.
5. Our corporate family
URETC LLC is owned by Lomond Peak Heritage, LLC (lph.group), a holding company that also owns Copper Dwellings Property Management Group LLC (cdpmg.com, Utah property management) and Farpoint Travel LLC (farpointtravel.com, travel planning software). Each company runs its own service under its own privacy policy and terms. Your URETC data stays with URETC LLC; an affiliate receives information from us only as described in Section 4, and never for its own marketing without your consent. If we refer you to an affiliate’s service, we will say so and ask first.
6. Data retention
We keep information for as long as your account is active and as needed to provide the Service, then for a reasonable period to meet legal, tax, and recordkeeping obligations. You or your agent may delete records within the Service; backups are purged on a rolling schedule. Signed documents and their audit trails may be retained longer where the law or a brokerage’s record-keeping rules require it.
7. Security
We use measures including encryption in transit, encrypted document storage, hashed passwords, optional two-factor authentication, and access controls. No system is perfectly secure, and we cannot guarantee absolute security.
8. Your rights and choices
Depending on where you live (for example, under the EU/UK GDPR, California’s CCPA/CPRA, or the Utah Consumer Privacy Act), you may have rights to access, correct, delete, or port your information, to opt out of certain processing, and to not be discriminated against for exercising these rights. We do not “sell” or “share” personal information as those terms are defined under the CPRA, and we do not use it for targeted advertising. To make a request, contact us at support@uretc.com. We may need to verify your identity, and some data is controlled by the agent who invited you, in which case we will direct your request appropriately.
9. Sensitive and regulated data — important
The Service is not currently configured to receive data subject to special legal regimes — including protected health information under HIPAA, data governed by FINRA or GLBA, full Social Security numbers, or cardholder data under PCI DSS. Do not upload or enter such data unless and until we expressly state the Service supports it. See the corresponding limits in our Terms.
10. Children
The Service is for adults (18+) and is not directed to children. We do not knowingly collect information from children.
11. International users
We operate in the United States. If you use the Service from elsewhere, you understand your information will be processed in the United States and other countries with different data protection laws.
12. Changes to this Policy
We may update this Policy. We will post the new version with an updated date and, where appropriate, notify you.
13. Contact us
URETC LLC, 7533 S Center View Ct #6584, West Jordan, UT 84084. Questions or requests: support@uretc.com.